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PUBLISHER
Rick Mueller, Mueller Media, Inc. & Hillview Urban Agriculture Center
ASSOCIATE PUBLISHER & EDITOR
Vicki Miller
MANAGING EDITOR
Sue Knopf
COPY EDITOR
Leah Call
ART DIRECTOR
Roxanne Aubrey Marina
PHOTOGRAPHERS
Lee Harwell Photography (unless otherwise indicated)
FEATURE WRITERS
Heidi Blanke, PhD Autumn Grooms Vicki Miller
Cole Nelson Western Technical College
ADVERTISING
Vicki Miller
ADVERTISING STRATEGIST
Lee Worrell
Mueller Media, Inc.
CIRCULATION MANAGER
Erica Black
WEB: HillviewUAC.org FACEBOOK: HillviewUAC EMAIL: info@hillviewuac.org
COVER ART:
Cameron Park Farmers Market
Photograph: 2014 © Victor Marsh, Marshland Productions
The La Crosse Area’s Growing Experience is published by Hillview Urban Agricultural Center, La Crosse, WI and Mueller Media, Inc., La Crosse WI. Copyright 2015 Hillview Urban Agricul-
tural Center and Mueller Media, Inc. All rights reserved. Reuse or reproduction of any part of this publication is strictly forbidden without the written permission of the publishers. The publication accepts no responsibility for unsolicited manu- scripts or artwork. No liability is assumed by the publishers or authors for any information contained herein. Opinions expressed do not necessarily represent those of the publishers. This text does not provide advice that should be taken on its own merit. Always seek professional advice prior to undertaking any activity.
The La Crosse Area’s
2014/2015
Growing Experience
CONTENTS
Our area’s urban agriculture & local food system
past | present | future
ENDORSEMENTS 3
Tim Kabat, Mayor, City of
La Crosse; Will Allen, Founder & CEO, Growing Power
WHY I SUPPORT HILLVIEW 4
21 PRESENT
WHO WE ARE 23
Soil
Planting
Eating
Local Food System Community Collaboration
URBAN AGRICULTURE 33
Backyard Gardens School Gardens Community Gardens
LOCAL FOOD SYSTEM 42
Farmers Markets We Love our CSA!
COMMUNITY OUTREACH 46
Organizations Foundations Events Businesses
53 FUTURE
RESOURCES 58
CSAs
Farmers Markets Resources
THANK YOU TO OUR SUPPORTERS 61 THE NEXT 100 YEARS 62
Continuing Hillview’s Mission
Scott Brouwer, La Crosse Public Library Archivist & Cindy Mischnick, Reference Librarian; Timothy Johnson, MD, CEO, Mayo Clinic Health System— Franciscan Healthcare; Lee Rasch, EdD, President, Western
Technical College; Organic Valley; La Crosse Radio Group
ABOUT THIS PUBLICATION
Leanne Hedberg Carlson & Vicki Miller
5
12
Joel & Jean Olson
07 PAST
1912 TO 1926 8
Early La Crosse: The Land of the Hillview Greenhouses
1926 TO 1987 10
The Hillview Greenhouse: A Way of Life for the Jones Family
1987 TO 2007
The Olson Hillview Greenhouse: Growing a Dream
2008 TO 2010
The Hillview Greenhouse Life Center: Produce with a Purpose
2010 TO PRESENT
The Hillview Urban Agriculture Center: Beginning of a New Era for the Hillview Greenhouse
12
33
14 16
Berkley Mlsna at La Crescent-Hokah school garden.
FRESH FOOD FOR HEALTHY LIVING 38
Mayo Clinic Health System— Franciscan Healthcare’s innovative programs expand accessibility to locally sourced fresh food
SUSTAINABILITY 54
Through Learning and Collabora- tion at Western Technical College
PHOTO: Meghan Wall
PHOTO: Tom Klemond