Production and design clients include: The New Jewish Home, The Metropolitan Council on Jewish Poverty, City of La Crosse, Great River Shakespeare Festival, Hillview Urban Agriculture Center, The Jewish Federations of North America, Sauk Prairie Alliance, Max & Louie Productions. Illustration Clients include: Max & Louie Productions, Vagabond Journey (Senior Vagabond, Vagabond Cookbook), LifePart2, Great River Shakespeare Festival Will Run 5k Websites: Hillview Urban Agriculture Center, Peter Marina, PhD, Down and Out: New Orleans, Huppy the Anarchist
Hillview Urban Agriculture Center, La Crosse, WI
5/00 to 12/10
2/99 to 8/00
6/98 to 5/00
|director of production||
3/97 to 3/98
4/95 to 6/98
2/92 to 7/95
|multimedia production artist||
8/94 to 3/97
Click to see samples of my Illustration
Political Tarot Back to Illustration
Client needed a concept for the show The Violet Hour.
Prior to having a photo shoot with members of the cast, illustrations were created. (click on images for larger)
Final concept for program book: Client preferred more paper along with large blurb.
Final art used photos taken of cast members in costume acting out a scene from the play.
For the annual General Assembly meeting for the Jewish Federations of North America, I took designs, provided to me in illustrator, and transferred them to the vendor's template system. Finalized the artwork for registration booths, JFNA's booth, and column wraps, to name a few.
Loosely based on previous years' designs for the typesetting, came up with a basic look for the mission booklets and with direction from client, created two booklets under a tight deadline.
Using an already established look for the show THE NEW CENTURY, set up ads and web art. Handled all the production of the program book including layout, typesetting and ad design as requiree.
High-End Brochures, multiple formats
Managed all production aspects of annual fundraising campaigns including, but not limited to, creating final art from low res comps, working with art directors regarding budget constraints, finalizing digital files, purchasing art, bidding out jobs to multiple vendors, and supervising printer on press.
Fast Typesetting & Design
Using an established design, typeset and chose images for 32-48 page magazine newsletter. Needed to minimize page count and utilized free imagery wherever possible to stay within the budget. Average turnaround from time of receiving text: one day.
Based on original design, gradually moved the magazine from a black and white newsletter to a 4C magazine. Simplified the layout, i.e. where images were not anchored to the text, to anchoring the images so that edits could be easily made. This simple change made for faster production while maintaining overall look. Converted production from Quark to InDesign as industry standards changed.
Created templates based on vendor measurements. Finalized all digital files. Everythingwas completed in a very brief period of time. This included banners, column wraps, posters, billboards, premium items, printed material as well as several window clings that ran the length of a city block with multiple images that needed to be silhouetted on a various backgrounds. Worked closely with vendor to ensure all items were delivered on time.
Monthly Magazine Production
Production Director for monthly perfect-bound magazine. Created mockup, designed ads, worked closely with advertising department, released to prepress house, coordinated production schedule, managed and tracked costs.
Packaging Print Production Artist
Set up packaging designs based on printer-provided die-lines for packaging or, in the case of the leadership and Instinet pieces, created my own. Set up digital mechanicals in Illustrator complete with color separations when necessary. Maintained company branding and international product lines for Estee Lauder, Avon and L'Oreal.
Hillview Urban Agriculture Brand Standards
I revised Hillview Urban Agriculture's logo, maintaining the identifying hands but removed the box and updated the typefaces. The new logo has been used with the original colors until recently when I updated their palette to brighter greens with contrasting orange and gray when needed. New printed materials like brochures and pamphlets, are now using this new color palette.
Metropolitan Council on Jewish Poverty
Designed seven large format hanging banners for a Legistlative Breakfast with a very tight turnaround (one weekend) for design and finalizing files.
Great River Shakespeare Festival Season 13
Designed the Season 13 collector's poster using a commissioned mosaic from a local artist. Created three promotional posters, calling out various parts of the mosaic to highlight the three shows. Also created a season brochure. All of these pieces set the tone for the upcoming season, echoing the artist’s artwork using a tiled mosaic feel to the designs with a colorful carnival-esque type treatment. Also updated this year's Education brochure.
Sauk Prarie Conservation Alliance Newsletter
Refreshed the template for their old newsletter, creating a fresher-looking newsletter, using a grid with more balance between the pages and better type hierarchy. Will be redesigning their logo during this year and will then completely redesign the newsletter once their identity is established.
Sauk Prarie Conservation Alliance
Designed a large folding toolkit-for-action brochure for a campaign to inform the public about a land plan being formulated by the Wisconsin DNR, It was printed on 11x17 and folded down to approximately 3.5x8.5. Dense information was presented in an attractive, clear, and understandable fashion.
2015 GRSF Annual Report
With the 2015 annual report, I maintained the streamline treatment I began in the previous year. I accentuated the bold "What Love Dares" theme by using a stark red color throughout along with bold images. Also, I retooled the infographics from the previous year. Also created this season's Education brochure.
The La Crosse Area's Growing Experience
Designed 68-page glossy magazine for Hillivew Urban Agriculture Center, a local non-profit. Informative photography (by local photographers), progressive color palette and clear content conveyed the Hillview's mission of becoming the much-needed hub for the large (and growing) number of local food activities in the La Crosse community.
2014 GRSF Annual Report
For the 2014 annual report, I wanted to streamline it from previous years, making it easier to read and more concise. I also made it the size of tablet reader so it could be easily viewed on any platform. The final printed piece was light, compact and elegant.
Design for Season 11
Using already established play logos and art, redesigned playbill for size and simplicity as well as designed promotional posters for their 11th season.
Packaging & POP
Designed labels for Vermigold worm castings for Hillview Urban Agriculture Center. The castings are bing sold in local ACE hardward stores which required a POP display.
Postcards & Brochures
Created postcard & brochure for Sauk Prairie Alliance. Brochure was created from several documents and condensed to make gatefolded legal-size sheet that was printed one-color to minimize costs.
Based on publisher templates, designed the cover in addition to doing the production work on the art. Designed and typeset the text. A sample chapter can be found here.
Show Identity & PR
Created an identity for the show MRS. MANNERLY. Provided layouts for ads, posters and postcards. Set up email blasts. Designed and typset the program book. Managed PR contacts and ad buys as needed.
Created an identity for the show THE LYONS. Provided layouts for ads, posters and postcards. Set up email blasts. Designed and typeset the program book.
Redesigned the newsletter for the newly merged departments of Anthropology, Sociology and Languages. Gave the newsletter a unified and modern look with the use of color while maintaining the individual idenity of the departments.
Owner of Bi-monthly Publication
Designed and managed all aspects of production for this 6x9 saddle-stitched booklet, including ad design.