Page 49 - Roxanne Aubrey Marina

The 7 “faces” of the donor in front of you:
National data (2013)
1. The Communitarian: Doing good makes sense
(26% of major donors) 2. The Devout: Doing good is G-ds will
(20.9% of major donors) 3. The Investor: Doing good is good business
(15.3% of major donors) 4. The Socialite: Doing good is fun
(10.8% of major donors) 5. The Alruist: Good feels right
(9% of major donors) 6. The Re-payer: Doing good in return
(10.2% of major donors) 7. The Dynast: Good is a family tradition
(8.3% of major donors)
What type of person are you talking to, and how might your tailor your conversation knowing the philanthropic personality?
3. Program or Agency Highlight
Give the facts about a program that reflects the thread you chose for your pitch. Talk about one aspect of the agency that makes a compelling case for why people should lend their support. This program should capture the essence of the entire institution.
Types of programs
Programs that care for the vulnerable”
Social action programs
Deepening Jewish identity and peoplehood
Combatting poverty
Aging with dignity
Coping with illness
Special needs and disabilities
Arts and cultural programs Community building programs Providing security
Jewish learning and spirituality Assisting Israel build a civil society
Helping children and families
To truly understand the impact we have, you must understand how the services we make possible can change individual lives.
A Holocaust survivor in Kiev who receives a warm bowl of soup at a local community center.
An Ethiopian-Israeli father learning new job skills to better support his family.
A teen traveling to Israel for the first time and connecting to Jews from around the world.
A child with autism who, for the first time, feels welcome and included in her synagogue community.
These are just a few examples of the impact we have every day in caring for the community, strengthening the Jewish people, and deepening Jewish identity. Together, we’re building a community where no one is left out.”
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